Industries That Need to Further Embrace Digital Marketing
We may not be in the Matrix, but we sure do spend a lot of time online! That’s why businesses need to be online with us if they want to capture our attention and then our wallet. While most industries are catching up with the times and millions of businesses are getting online every day, there are still some industries that are underestimating how important digital marketing is to the success of their companies.
Food/Restaurant Industry
Sure, pictures of food are all over Instagram but the restaurants creating the food sometimes don’t have an online presence. So, having people post a picture of your delicious looking food online is a great, organic way to bolster your brand, but if the restaurants don’t have social media accounts, who will the customer tag in the picture? People might ask in the comments where the food came from. But even if the original poster responds, the commenters may lose interest in the restaurant since they can’t click on the tag and look at the restaurant’s page. After all, in the digital age, most people’s attention spans are much shorter and it takes too long to figure out the name of the restaurant and then Google it. So there’s no way they’ll figure out where the restaurant is and go to it if they can’t see the menu online and pictures and reviews of the food.
Construction/Lawn Care/Skilled Labor Services
When you get locked out of your house, you google the number for a locksmith. We don’t use yellow pages anymore and there aren’t many reviews or even online presences for businesses that aren’t national chains. Most local companies would get a boost in sales if they just created a website that listed their services and prices! They would get even more clients if they were able to book their appointments online!
Marketing
Believe it or not, even some marketing companies are behind in their own field. With the strong pivot to digital marketing, fewer companies are offering only traditional marketing services these days. But the few who only offer old school marketing help need to catch up or they’ll get lost in the ones and zeros! Traditional marketing is still necessary and important but companies who solely focus on traditional and ignore digital marketing potentially face going under.
Law/Medical/Professional Services
These are services we don’t want but unfortunately require at some point in our lives. Our apprehension of needing these services can sometime makes the process of finding the right professional help very stressful. So, at an already stressful time, professional businesses need to make it easier for clients to find and engage their services. It helps to have simple but informative website that clearly outlines the services offered, who they’re offered by, gives testimonials from happy customers, and makes it easy for the potential client to contact you.
Real Estate
Real estate agents already have beautiful, glossy shots of the professionally staged homes they sell. And they already email them to people who contact them out of interest. So why not just post all of those photo galleries online?! Websites like Zillow and Trulia are very popular ways for future homebuyers to peruse their options; some people even look at glamor shots of houses for entertainment! So, even if a house whose pictures are posted on Instagram doesn’t sell, the pictures will get lots of likes and make the company’s account popular. Eventually this will lead to more sales as people who may not have been in the homebuying market but have been engaging with the real estate company online, recall their favorite real estate Insta and reach out to the company when they are interested in buying a house.
Retail
With the rise of online retailers like Amazon, shopping is quickly becoming something we exclusively do online. Yes, we still like going to stores and touching things and trying on clothes, but with thousands of five star reviews on some items complete with customer images, free two day and sometimes next day shipping, and easy and free returns, shopping online can be more convenient at times. That’s why retail businesses needs to catch up to and keep up with online shopping sales numbers. By regularly using social media and staying on top of digital trends, retail businesses can boost their e-commerce numbers. Other marketing tactics like mail campaigns help maintain and grow the online customer base.
Everyone is online all the time. So businesses need to be online too. But saying it is harder than doing it. That’s where The Lighthouse Consultancy comes in. We can help get you online and embrace digital marketing. Contact us anytime for a free consultation.
