The Social Media Influence
It seems that modern life is dictated by social media. Facebook lets us keep in touch with family and friends, Twitter lets us keep up with current events, Instagram lets us keep us with food and style trends, TikTok help us keep up with cultural trends, and those are just some of the many social media platforms we use every day and check multiple times a day! But it’s not just young people…In a survey conducted by the Pew Research Center, as of February 8, 2021, 45% of Americans over the age of 65 use social media!
So, with hundreds of millions of people using social media daily in the U.S. alone, businesses have a great opportunity to reach out and attract new customers!
Unfortunately, social marketing can be a tricky to learn and implement. That’s why many companies opt to use marketing companies or consultants like The Lighthouse Consultancy to help boost their online presence and draw in more web traffic which ultimately convert to sales. However, in some industries, the regular marketing tools aren’t enough. For example, a clothing company that wants to become a style sensation not only needs to gain lasting popularity in the fast pace social media world in which people can view content from a thousand sources in just a few minutes with just a swipe of a finger, but they need to be recognized as ‘cool’ to sell and to build band recognition. That’s where social media influencers come in.
Influencers are people who can be hired to endorse your product. These people are ultra popular on social media and have thousands if not millions of followers. They can sway a certain demographic or their audience just by talking about a product favorably in the content they post to their social media accounts. Most people assume influencers have to be celebrities like Kim Kardashian or Selena Gomez who promote their own products and others for sometimes more than $10,000 a post! However, there are other people who built up an organic following online because they are experts in their fields or their opinion is respected for being unbiased. Sometimes, hiring these influencers to promote a product or service can be the spark a company needs to bring attention to their business. Many marketing companies have relationships with influencers to help clients for whom influencers would be a beneficial marketing tool.
Whether it’s for a marketing campaign or to push a product, influencers can help businesses expand their customer outreach and boost sales. Contact us if you are interested in social media influencer services.
