What is a mail campaign?
There are two types of mail campaigns. One involves emails and the other traditional mail. But both options are intended for the same use: to advertise a company to a large number of people. Whether sending out a newsletter or notification of a sale to existing customers or just taking a shot in the dark by mass mailing an advertisement flyer with coupons to a thousand prospective clients, mail campaigns are a great way to attract customers to any company.
How can a mail campaign help my business?
Direct mail can drive a lot of new sales to a company. Most people used to see mailers and coupons as junk mail that clogs up their mailbox and throw them away without even looking at them. However, since most communication is via email these days younger people aren’t used to getting physical mail. Why would they when all utilities and bills are paid online and are even on autopay? So,, companies can attract people to what they’re selling with the right eye-catching postcard design. Businesses can buy a list of addresses to send ads to or use their existing customer base to get started.
Email campaigns on the other hand can be a more cost-effective way to reach out to potential customers because you don’t have to pay per postcard. In fact, email campaigns can be sent to a thousand people at a time! And because everyone is glued to their smart phones these days, any business is guaranteed inbox space and at least a customer’s glance before the email goes to the trash folder. But, if the email has a catchy subject line, it might get opened, and the reader can be further drawn in by the really cool design or really great deal contained within the email.
Mail Campaign Tips
Whether using direct mail or email, the best way to get results a.k.a. sales from mail campaigns is to target a group of people and not just send out mail willy nilly. Companies should know who their target audience is and what makes them tick, or in this case, buy something.
Combine the two! Using both direct mail and email in the same campaign adds fuel to the advertising fire and makes sure the company stays in the customer’s thoughts.
Make customers an offer or include worthwhile coupon codes so they want to look out for your mail and keep it for the great deals.
Carry over the campaign to the company’s website and social to really bolster the campaign and the brand.
Get help from a marketing company like The Lighthouse Consultancy to make mail campaigns as effective and as easy as possible.
Mail campaigns are a current digital and traditional marketing trend. In a world where communication is the press of a button away, it’s important to constantly reach out to customers and remind them of your brand to keep it relevant. Contact us to help keep your company in the minds of customers.
